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Please note: our website is best viewed from a desktop computer.

We've never been your typical gym.

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Since opening in the fall of 2015, our goal has been to create a place where community and connection are equally as important as the physical work we come here to do. 

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At PURE our hope is that we will help you fall in love with moving your body;  

that we provide you with an environment that supports your growth and provide you with a team of people who are cheering you on every step of the way.

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While the goal of physical transformation is what might kick start your journey, we know first hand that more importantly it is the mental and emotional transformation that will keep you going.

 

Over the years, we've witnessed countless friendships that have formed, the sharing of challenges and victories, the tears, the laughs... PURE is so much more than we could have ever imagined.

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If community and connection are what you’re looking for, this is the place.

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New to PURE? We have 3 Intro Offers to explore: Gym, Group Fit, or Personal Training.

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New Client Offers

$30

30 Day Gym Intro

*Locals Only* Enjoy 30 days of unlimited gym access from 7AM–7PM, along with complimentary parking, showers, lockers, towel service, and access to the hotel pool & hot tub during staffed hours. Prefer to work out on your own schedule? A one-time fob purchase ($75 + tax) unlocks 24/7 access to the gym.

$59

2 Week Unlimited Class Intro

Experience everything our studio has to offer with unlimited access to our full group fitness schedule. With 50+ classes each week — including strength, pilates, indoor cycling, yoga, recovery, barre, and more — you’ll find the perfect mix to move, challenge, and inspire you.

$189

Intro to Personal Training

Start your fitness journey with three, 60 minute, 1:1 sessions with a trainer of your choice. This package is designed to help you learn the gym, build confidence, and feel comfortable in the space while receiving personalized guidance tailored to your goals.

Please note:  we do not offer refunds on any membership sales, no exceptions.  If you think you may be moving or only visiting us short term, please ask one of our front desk attendants to help you select the best option for you.
Taxes will be applied at checkout.

24 HOUR GYM

Located at 21 Lakeshore Dr W. in the Lakeside Resort since 2015, PURE Gym has established itself as a welcoming, modern fitness space known for its clean design, supportive community, and award-winning reputation. With 24/7 access, top-quality equipment, and thoughtful amenities, we’re proud to be Penticton’s go-to gym for connection, growth, and results.

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INDOOR CYCLING

At PURE we have created a dedicated, Indoor Cycling Studio that is dim lit and provides classes suited for all fitness levels.  A high intensity cardio workout, choreographed to the beat of the music will leave you feeling energized and elevated.

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GROUP 
FITNESS CLASSES

Located at 42 Westminster Ave W, The Studio is home to our dynamic group fitness community. With 55+ classes each week — including Cycle, Barre, HIIT, Yoga, Pilates, Recovery, and Strength — there’s something for every fitness level and interest. Our instructors are here to inspire, challenge, and support you in a welcoming space designed for movement and connection.

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PERSONAL
TRAINING

Our experienced trainers are here to help you reach your goals—whether it’s a single custom session or ongoing weekly support. We offer 1:1 and partner training in 30- or 60-minute sessions, held in our full gym or private studios. Sessions start at $45.

NUTRITION COACHING

PURE offers personalized nutrition coaching with flexible options to fit your goals — choose from a 4-Week Kickstart, 6-Week Reset, or our full 12-Week Transformation. Each program combines sustainable nutrition guidance with ongoing support to help you build lasting healthy habits.

Lindsey Schoenne
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JUICE + SMOOTHIE BAR

Fuel your body with nourishing options that support your wellness journey. Our bar offers superfood smoothies, organic cold-pressed juices, protein snacks, and quality supplements—making it easy to grab something healthy after your workout or on the go.

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DOWNLOAD OUR APP

For convenient class bookings and membership renewals - we have an 

app for that!

MEET OUR FRONT DESK CREW

Sara C.

I have been regularly attending PURE's group fitness classes for a year
now and I have to say it is the best in all of Penticton.

They have a huge variety of classes including spin, yoga, barre, pilates,
strength training, and others. 

I love having a monthly pass that gives me access to so many different classes. 

They have a regular gym where they have weights and machines as well as a spin studio, and up the street they have a fitness studio where most classes are held. Both facilities are modern and clean.

Staff are so friendly and always make sure I have what I need for a great workout.

Thanks so much PURE.

VOTED PENTICTON'S BEST FITNESS FACILITY FOR 7 CONSECUTIVE YEARS

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Fitness Facility

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Group Fitness Facility

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Pilates Studio

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Yoga Studio

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Personal Coach
Jessica Crawford

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Personal Coach
Chelsea Stasiuk

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Fitness Trainer 
Christine Crawford

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Fitness Trainer
Jessica Crawford

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Fitness Trainer
Chelsea Stasiuk

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Yoga Instructor 
Ali Rebagliati

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Yoga Instructor
Bailey Johnson

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Nutritionist
Lindsey Schoenne

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CAREERS

Interested in joining

the PURE team?

FRONT DESK TEAM MEMBER

PENTICTON, BC

You love people, you love working in a team and you prioritize health and wellness in your every day life. 

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You're a natural multi-tasker, you thrive in a fast-paced environment and love a good challenge where  you can apply your problem solving skills. 

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